#StrongerNow Movement With Pantene Philippines
12:45 AMThere
is no denying that Filipinas are strong and beautiful women – but what does it
really take to become one?
Filipinas
live in a tiis-ganda culture where
they go through lengths of unimaginable pain to look beautiful. Any sign of
imperfection is tucked away, concealed. A scar is covered with makeup, a
struggle is hidden with a smile when it should be embraced as a mark of
triumph.
As
a brand that has always worked to make women feel confident about their own
version of beauty, Pantene Philippines
started the #StrongerNow movement,
recognizing that scars are not meant to be hidden – that they are to be worn
with pride, especially that they are signs that a woman is braver, more
beautiful, and stronger now because of the struggles she overcame. This
campaign aims to inspire Filipinas to celebrate every scar, sweat and struggle
that made them the kind of strong they are now.
#StrongerNow is a collection of stories of struggles
and triumphs of Filipinas in all walks of life – from the celebrities we have
grown to love to the everyday women we see on our daily commute. It tells
stories of real Filipinas whose strength and resilience further let their inner
beauty shine.
ANNE CURTIS-SMITH:
CRITICIZED THEN, ON THE TOP OF HER GAME NOW
We
have seen Anne Curtis-Smith grow from a TV sweetheart to a daring movie star
with the roles she has taken over the years - she has showcased her excellent
entertaining skills through her sold-out concerts, too. What is not familiar to
us, however, is the road she paved to break into the showbiz industry. There
have been times before she skyrocketed to stardom, when she would struggle to
lock in a project but she never stopped working, making her ANNEstoppable!
GABBI GARCIA: SHY GIRL
THEN, GLOBAL ENDORSER NOW
Gabbi
Garcia is another woman the country has fallen in love with, especially for
breaking through the beauty standards with her Morena skin that she now wears
so proudly, encouraging more Filipinas to do the same. But all this confidence
she has now actually started from a deep sense of insecurity, having to get
through criticisms for being too “regular-looking”. She let go of her doubts as
she learned to find strength in herself and in others, working towards
inspiring the people that look up to her that regardless of your looks and what
other thinks, it is important to stay true to yourself.
Pantene
Philippines’ all-start lineup of brand ambassadors also share the stories that
made them stronger now.
Anna Cay, vlogger then app owner now
Alodia Gosiengfiao, hobbyist then gaming idol now
Chi Gibbs, apprentice then self-made boss now
Gabs Gibbs, multi-media student then multi-faceted
artist now
Dennise Lazaro, beginner then national athlete now
Jasmine Curtis-Smith, new comer then award-winning now
Joyce Pring, student VJ then certified host now
Say Tioco, self-doubting then confident now
Kevin Balot, unwelcome then celebrated now
Danah and Stacey Gutierrez, insecure then self-loving now
 |
| Anna Cay |
 |
| Say Tioco |
The
stories of struggles and success of Anne and Gabbi, as well as of every
Filipina out there made me reminisced all my insecurities back then. I was once
that shy girl too. Since I was a kid, I don’t really have that stand on believing
on what I can do; I always compare myself to others. And when I started
blogging where I can put all my thoughts and ideas through writing, I became
more outspoken and it made my channel on expressing who I am. I’m now confident
on myself and believes that every struggle I face is the one that will make me
stronger.
With
this campaign, Pantene Philippines also launches the new Pantene Pro-Vitamin series, which features the first-ever vitamin
shampoo and the 3 Minute Miracle
Conditioner that are designed to put in more nutrients with every wash, strengthening
hair with resilience to take on daily hair stress. Through the patented Gel Network
Technology, hair is replenished with essential nutrients – anti-oxidants, emollients,
and Pro-Vitamins – by melting lipids into fibers.
It
comes in the following variants:
Hair Fall Control
Total Damage Care
Silky Smooth Care
Color Protect
Each
170 ml Pro-Vitamin shampoo retails for PHP109 and 150 ml 3 Minute Miracle
conditioner for PHP 149.
For more info, check out their Facebook: https://facebook.com/PantenePhilippines/ and Instagram: https://www.instagram.com/pantenephilippines/
2 comments
Wow Pantene😍 I used to love their shampoos but too bad I can't get them here in Macau😭
ReplyDeleteI think I'd need the Color Protect one!
Yay hope you can try it! I really love Pantene 'cause it's really good!
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